| Summary: | This final report examines the influences of the strategy in increasing the number
of customer. This study aims to answerthe question that in this study is to know how
this service strategy could increase the number of customers in the journey of bereau
Karika Tour Yogyakarta.
This report is submitted in writing descriptive qualitative to obtain a variety of
information abaout strategies to increase the number of customer service. This data
can be collected using a methods like observation, interview, and literature. the data
acquaried and analyzed qualitatively and presented descriptively.
The result of this study indicate that Karika Tour Yogyakarta very concerned
about the quality of service of its customers. The leaders of Karika Tour itself has a
strategy to improve the quality of service that began paying attention to all the staff
in Karika Tour, namely to recruit people who are friendly and able to communicate
and be responsive to its customers. Service strategy from Karika Tour in the number
of customers based on the five dimensions of service quality that is tangible,
responsiveness, reability, assurance, and emphaty. Besides, other way is to do a
promotion through the promotion mix, public relation, personal selling, and online
marketing.
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