| Summary: | Business competition encourages companies to discover and strengthen their
competitive advantages. Recruit and select high quality employees as company�s
human capital are important to allow the business to be sustained in the industry. The
growing interest in Corporate Citizenship, widely known as Corporate Social
Responsibility (CSR) in Indonesia, further affected company�s policy and practice in
recruitment process. Perceived corporate citizenship is proposed to have positive
impact on job pursuit intention.
Recent studies were treated corporate citizenship as a single dimension
construct. Therefore, this study is aimed to test and analyze the impact of 4 perceived
dimensions of corporate citizenship on job pursuit intention with career success
expectation included as the mediating variable. The 4 dimensions tested in this study
are perceived economic, legal, ethic, and philanthropic citizenship. The proposed
hypotheses of this research are empirically tested using the data from 113
undergraduate students of Universitas Gadjah Mada.
The empirical findings succeed to investigate and prove that perceived
economics, legal, ethics, and philanthropic citizenship positively affect job pursuit
intention and fostering optimistic career success expectation. Career success
expectation is partially mediated the model. Among those 4 dimensions,
philanthropic citizenship is found to give the highest contribution to the model. The
purpose of these findings are to complement the growing literature in human
resource management, especially in recruitment process and to bring a new
perspective and approach for company�s practice for considering the implementation
of corporate citizenship to attract potential job seeker.
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