PENGARUH ALAT PEMASARAN HIJAU PADA PERILAKU PEMBELIAN AKTUAL KONSUMEN: Studi Empiris pada Lampu Hemat Energi Merek Philips
The purpose of this study is to examine two antecedent factors, eco-label and eco-brand on consumers� purchase behavior. This research uses a survey method. The data used is obtained from direct questionarie and online questionnaires distributed to 150 respondent who are the cust...
| Main Authors: | , |
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: |
| _version_ | 1797035620417142784 |
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| author | , INDRA PUTRANTO , Sudiyanti, S.E., M.Sc |
| author_facet | , INDRA PUTRANTO , Sudiyanti, S.E., M.Sc |
| author_sort | , INDRA PUTRANTO |
| collection | UGM |
| description | The purpose of this study is to examine two antecedent factors, eco-label and eco-brand
on consumers� purchase behavior. This research uses a survey method. The data used is obtained
from direct questionarie and online questionnaires distributed to 150 respondent who are the
customers of energy-efficient lighting from Philips
This found that eco-label has not a positive effect to consumers� purchase behavior. But
eco-brand has a positive effect to consumers� purchase behavior. |
| first_indexed | 2024-03-13T23:33:40Z |
| format | Thesis |
| id | oai:generic.eprints.org:131637 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:33:40Z |
| publishDate | 2014 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1316372016-03-04T07:57:23Z https://repository.ugm.ac.id/131637/ PENGARUH ALAT PEMASARAN HIJAU PADA PERILAKU PEMBELIAN AKTUAL KONSUMEN: Studi Empiris pada Lampu Hemat Energi Merek Philips , INDRA PUTRANTO , Sudiyanti, S.E., M.Sc ETD The purpose of this study is to examine two antecedent factors, eco-label and eco-brand on consumers� purchase behavior. This research uses a survey method. The data used is obtained from direct questionarie and online questionnaires distributed to 150 respondent who are the customers of energy-efficient lighting from Philips This found that eco-label has not a positive effect to consumers� purchase behavior. But eco-brand has a positive effect to consumers� purchase behavior. [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , INDRA PUTRANTO and , Sudiyanti, S.E., M.Sc (2014) PENGARUH ALAT PEMASARAN HIJAU PADA PERILAKU PEMBELIAN AKTUAL KONSUMEN: Studi Empiris pada Lampu Hemat Energi Merek Philips. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72135 |
| spellingShingle | ETD , INDRA PUTRANTO , Sudiyanti, S.E., M.Sc PENGARUH ALAT PEMASARAN HIJAU PADA PERILAKU PEMBELIAN AKTUAL KONSUMEN: Studi Empiris pada Lampu Hemat Energi Merek Philips |
| title | PENGARUH ALAT PEMASARAN HIJAU PADA PERILAKU PEMBELIAN AKTUAL KONSUMEN:
Studi Empiris pada Lampu Hemat Energi Merek Philips |
| title_full | PENGARUH ALAT PEMASARAN HIJAU PADA PERILAKU PEMBELIAN AKTUAL KONSUMEN:
Studi Empiris pada Lampu Hemat Energi Merek Philips |
| title_fullStr | PENGARUH ALAT PEMASARAN HIJAU PADA PERILAKU PEMBELIAN AKTUAL KONSUMEN:
Studi Empiris pada Lampu Hemat Energi Merek Philips |
| title_full_unstemmed | PENGARUH ALAT PEMASARAN HIJAU PADA PERILAKU PEMBELIAN AKTUAL KONSUMEN:
Studi Empiris pada Lampu Hemat Energi Merek Philips |
| title_short | PENGARUH ALAT PEMASARAN HIJAU PADA PERILAKU PEMBELIAN AKTUAL KONSUMEN:
Studi Empiris pada Lampu Hemat Energi Merek Philips |
| title_sort | pengaruh alat pemasaran hijau pada perilaku pembelian aktual konsumen studi empiris pada lampu hemat energi merek philips |
| topic | ETD |
| work_keys_str_mv | AT indraputranto pengaruhalatpemasaranhijaupadaperilakupembelianaktualkonsumenstudiempirispadalampuhematenergimerekphilips AT sudiyantisemsc pengaruhalatpemasaranhijaupadaperilakupembelianaktualkonsumenstudiempirispadalampuhematenergimerekphilips |