Pengaruh Komitmen Komunitas Merek Terhadap Loyalitas Merek: Nike Running Indonesia
Brand loyalty has always been a priority for marketers. Variety of ways through a variety of means done with the aim of achieved consumer loyalty, one of which is through brand communities. Using brand community as a tool to achieve brand loyalty as the goal can not be granted, it takes the willingn...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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