| Summary: | Sambisari Temple is one of temple that is located in Sleman regency,
Yogyakarta. This research discusses about development of Sambisari Temple as
archeological and culture tourism destination. In this research will be analysis
with use SWOT and market segmentation (tourist) from 3 components of tourism
product, that is attraction component, amenity and accessibility. The result from
the research is strategy with the programs planning which could did in Sambisari
Temple as archeological and culture tourism destination.
The research was conducted by collecting data by direct observation to
location, questionnaires, interview with visitors and relevant parties temple�s
management, as well as data in the form of documentation.
Key word: Sambisari Temple, cultural tourism, 3A component
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