ANALISIS EFEKTIVITAS PROMOSI KULINER DI WAROENG KLANGENAN YOGYAKARTA
Promotion strategy are advertising, personal selling, promotion selling, public relation and direct selling that company used for communicated consumer value with persuasive and build consumer relationship. Waroeng Klangenan is a new culinary industry in Yogyakarta. Waroeng Klangenan since about 6 m...
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
|
| Subjects: |
| _version_ | 1826048712632172544 |
|---|---|
| author | , AINUN KURNIA SARI , Prof. Dr. Marsono, S.U. |
| author_facet | , AINUN KURNIA SARI , Prof. Dr. Marsono, S.U. |
| author_sort | , AINUN KURNIA SARI |
| collection | UGM |
| description | Promotion strategy are advertising, personal selling, promotion selling, public
relation and direct selling that company used for communicated consumer value
with persuasive and build consumer relationship. Waroeng Klangenan is a new
culinary industry in Yogyakarta. Waroeng Klangenan since about 6 mounts ago,
but very much tourist come in. They have come a consumer with promotion mix
strategy. The purpose from this research for to know and analysed promotion
strategy that used in Waroeng Klangenan. In this research used research method
qualitative descriptive, data collecting used an observation, interview and book
study. Result of research is Waroeng Klangenan used a promotional mix for
explain the product to the tourist. Market target is younger until old people so all
the people can enjoy the product of Waroen g Klangenan. Promotional mix
strategy are advertising and for advertising Waroeng Klangenan use a radio,
brochure, culinary magazine, and an announcement about soft opening that all
people can come in and eat for free. Personal selling are make a cooperation with
local tour guide and hotels, promotion selling are used an coupon for people that
have a ticket of minak jingo menggugat show and they have a discount, public
relations are used their consumer for their publicity to each other, they come with
another friends and that is how Waroeng Klangenan make an relationship with
their consumer. If they want to make a cooperate with the owner they have 10%
for commission. And the last is direct selling are used a social media, they used
facebook and twitter also foursquare as their media to connect with their
consumer and make a business relationship.
Keywords : Promotion mix, Advertising, Personal Selling, Promotion Selling,
Public Relations, Direct Selling. |
| first_indexed | 2024-03-13T23:34:28Z |
| format | Thesis |
| id | oai:generic.eprints.org:131882 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:34:28Z |
| publishDate | 2014 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1318822016-03-04T07:51:53Z https://repository.ugm.ac.id/131882/ ANALISIS EFEKTIVITAS PROMOSI KULINER DI WAROENG KLANGENAN YOGYAKARTA , AINUN KURNIA SARI , Prof. Dr. Marsono, S.U. ETD Promotion strategy are advertising, personal selling, promotion selling, public relation and direct selling that company used for communicated consumer value with persuasive and build consumer relationship. Waroeng Klangenan is a new culinary industry in Yogyakarta. Waroeng Klangenan since about 6 mounts ago, but very much tourist come in. They have come a consumer with promotion mix strategy. The purpose from this research for to know and analysed promotion strategy that used in Waroeng Klangenan. In this research used research method qualitative descriptive, data collecting used an observation, interview and book study. Result of research is Waroeng Klangenan used a promotional mix for explain the product to the tourist. Market target is younger until old people so all the people can enjoy the product of Waroen g Klangenan. Promotional mix strategy are advertising and for advertising Waroeng Klangenan use a radio, brochure, culinary magazine, and an announcement about soft opening that all people can come in and eat for free. Personal selling are make a cooperation with local tour guide and hotels, promotion selling are used an coupon for people that have a ticket of minak jingo menggugat show and they have a discount, public relations are used their consumer for their publicity to each other, they come with another friends and that is how Waroeng Klangenan make an relationship with their consumer. If they want to make a cooperate with the owner they have 10% for commission. And the last is direct selling are used a social media, they used facebook and twitter also foursquare as their media to connect with their consumer and make a business relationship. Keywords : Promotion mix, Advertising, Personal Selling, Promotion Selling, Public Relations, Direct Selling. [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , AINUN KURNIA SARI and , Prof. Dr. Marsono, S.U. (2014) ANALISIS EFEKTIVITAS PROMOSI KULINER DI WAROENG KLANGENAN YOGYAKARTA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72392 |
| spellingShingle | ETD , AINUN KURNIA SARI , Prof. Dr. Marsono, S.U. ANALISIS EFEKTIVITAS PROMOSI KULINER DI WAROENG KLANGENAN YOGYAKARTA |
| title | ANALISIS EFEKTIVITAS PROMOSI KULINER DI WAROENG KLANGENAN YOGYAKARTA |
| title_full | ANALISIS EFEKTIVITAS PROMOSI KULINER DI WAROENG KLANGENAN YOGYAKARTA |
| title_fullStr | ANALISIS EFEKTIVITAS PROMOSI KULINER DI WAROENG KLANGENAN YOGYAKARTA |
| title_full_unstemmed | ANALISIS EFEKTIVITAS PROMOSI KULINER DI WAROENG KLANGENAN YOGYAKARTA |
| title_short | ANALISIS EFEKTIVITAS PROMOSI KULINER DI WAROENG KLANGENAN YOGYAKARTA |
| title_sort | analisis efektivitas promosi kuliner di waroeng klangenan yogyakarta |
| topic | ETD |
| work_keys_str_mv | AT ainunkurniasari analisisefektivitaspromosikulinerdiwaroengklangenanyogyakarta AT profdrmarsonosu analisisefektivitaspromosikulinerdiwaroengklangenanyogyakarta |