| Summary: | Industries that get much attentions this time are food and agriculture
industry. UD Lista is one of the companies which operate in food processing in
Lombok. In marketing their products, this company uses several alternative
distribution channels, those are supermarkets, gift shops and restaurants. This is
why the author choose the theme � Evaluation of distribution channels pattern in
UD Lista Cakranegara.
The evaluation was done by using the weighted value factor. In this
method several factors should be considered by the company to provide weight
based on the level of importance then assign a value to each strategy based on the
factors specified and determine the weighted value of each strategy.Factors
affecting the selection of distribution channels at UD Lista are sales volume,
growth potential, ability to attract consumers, the frequency of collecting goods,
as well as the price offered by each channel.
From the results of the evaluation of the distribution channel pattern can
be known that the distribution channels through gift shop has the highest weighted
factor with a value of 0.677. In other hand, distribution through supermarket has
the lowest weighted factor with a value of 0,450. So that, distribution channel
through supermarket must be improved to increase profit.
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