AKSESIBILITAS PENJUAL TANAMAN HIAS TERHADAP INFORMASI PASAR DI DAERAH ISTIMEWA YOGYAKARTA
This study aims to determine the level of accessibility of ornamental plants sellers in obtaining market information and determine the influenced factors, and determine the effect of accessibility of ornamental plants sellers to market information and other factors on their turnover. The basic metho...
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
|
| Subjects: |
| _version_ | 1797035778930376704 |
|---|---|
| author | , BESTINA RUSTAMI , Prof. Dr. Ir. Sunarru Samsi Hariadi, M.Si, |
| author_facet | , BESTINA RUSTAMI , Prof. Dr. Ir. Sunarru Samsi Hariadi, M.Si, |
| author_sort | , BESTINA RUSTAMI |
| collection | UGM |
| description | This study aims to determine the level of accessibility of ornamental plants sellers in obtaining market information and determine the influenced factors, and determine the effect of accessibility of ornamental plants sellers to market information and other factors on their turnover. The basic method used in this study is a descriptive analysis method. Sampling as many as 45 ornamental plants sellerss has been taken in Yogyakarta Special Region conducted by simple random sampling while the determination of location sample in the Special Region of Yogyakarta, which serve as the study area is the city of Yogyakarta and Sleman regency conducted by purposive sampling. Analysis of the data using table test analysis and multiple linear regression analysis. Accessibility of ornamental plants sellerss to market information is measured through the intensity of ornamental plants sellers in accessing market information through media (interpersonal, group, and mass media) in a period of a month.
The results of this study indicate that accessibility of ornamental plants sellers to market information in DIY through interpersonal media, media groups, and mass media is low. Factors that affect the accessibility of ornamental plants sellers to market information through media interpersonal are interpersonal media credibility, age and business scale. Factors that affect the accessibility of ornamental plants sellers to market information through the group media are age and level of education. Factor that affect the accessibility of ornamental plants sellers to market information through the mass media is the level of education. Factor that affect the turnover of ornamental plants sale is the scale of the business. |
| first_indexed | 2024-03-13T23:35:58Z |
| format | Thesis |
| id | oai:generic.eprints.org:132364 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:35:58Z |
| publishDate | 2014 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1323642016-03-04T07:53:18Z https://repository.ugm.ac.id/132364/ AKSESIBILITAS PENJUAL TANAMAN HIAS TERHADAP INFORMASI PASAR DI DAERAH ISTIMEWA YOGYAKARTA , BESTINA RUSTAMI , Prof. Dr. Ir. Sunarru Samsi Hariadi, M.Si, ETD This study aims to determine the level of accessibility of ornamental plants sellers in obtaining market information and determine the influenced factors, and determine the effect of accessibility of ornamental plants sellers to market information and other factors on their turnover. The basic method used in this study is a descriptive analysis method. Sampling as many as 45 ornamental plants sellerss has been taken in Yogyakarta Special Region conducted by simple random sampling while the determination of location sample in the Special Region of Yogyakarta, which serve as the study area is the city of Yogyakarta and Sleman regency conducted by purposive sampling. Analysis of the data using table test analysis and multiple linear regression analysis. Accessibility of ornamental plants sellerss to market information is measured through the intensity of ornamental plants sellers in accessing market information through media (interpersonal, group, and mass media) in a period of a month. The results of this study indicate that accessibility of ornamental plants sellers to market information in DIY through interpersonal media, media groups, and mass media is low. Factors that affect the accessibility of ornamental plants sellers to market information through media interpersonal are interpersonal media credibility, age and business scale. Factors that affect the accessibility of ornamental plants sellers to market information through the group media are age and level of education. Factor that affect the accessibility of ornamental plants sellers to market information through the mass media is the level of education. Factor that affect the turnover of ornamental plants sale is the scale of the business. [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , BESTINA RUSTAMI and , Prof. Dr. Ir. Sunarru Samsi Hariadi, M.Si, (2014) AKSESIBILITAS PENJUAL TANAMAN HIAS TERHADAP INFORMASI PASAR DI DAERAH ISTIMEWA YOGYAKARTA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72895 |
| spellingShingle | ETD , BESTINA RUSTAMI , Prof. Dr. Ir. Sunarru Samsi Hariadi, M.Si, AKSESIBILITAS PENJUAL TANAMAN HIAS TERHADAP INFORMASI PASAR DI DAERAH ISTIMEWA YOGYAKARTA |
| title | AKSESIBILITAS PENJUAL TANAMAN HIAS TERHADAP INFORMASI PASAR DI DAERAH ISTIMEWA YOGYAKARTA |
| title_full | AKSESIBILITAS PENJUAL TANAMAN HIAS TERHADAP INFORMASI PASAR DI DAERAH ISTIMEWA YOGYAKARTA |
| title_fullStr | AKSESIBILITAS PENJUAL TANAMAN HIAS TERHADAP INFORMASI PASAR DI DAERAH ISTIMEWA YOGYAKARTA |
| title_full_unstemmed | AKSESIBILITAS PENJUAL TANAMAN HIAS TERHADAP INFORMASI PASAR DI DAERAH ISTIMEWA YOGYAKARTA |
| title_short | AKSESIBILITAS PENJUAL TANAMAN HIAS TERHADAP INFORMASI PASAR DI DAERAH ISTIMEWA YOGYAKARTA |
| title_sort | aksesibilitas penjual tanaman hias terhadap informasi pasar di daerah istimewa yogyakarta |
| topic | ETD |
| work_keys_str_mv | AT bestinarustami aksesibilitaspenjualtanamanhiasterhadapinformasipasardidaerahistimewayogyakarta AT profdrirsunarrusamsihariadimsi aksesibilitaspenjualtanamanhiasterhadapinformasipasardidaerahistimewayogyakarta |