MARKETING STRATEGY OF JOGJA TRADITIONAL TREATMENT SALON YOGYAKARTA
This graduating paper aims to discuss brief history of Jogja Traditional Treatment Salon & Spa. Moreover, the next goal is to determine the marketing strategy implemented by Jogja Traditional Treatment Salon & Spa (JTT) and customer�s opinion about marketing strategies according to their c...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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| _version_ | 1826048835461316608 |
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| author | , VIRGINIA GITAYANA .S , Nur Endah Nugraheni, S.S., M.A. |
| author_facet | , VIRGINIA GITAYANA .S , Nur Endah Nugraheni, S.S., M.A. |
| author_sort | , VIRGINIA GITAYANA .S |
| collection | UGM |
| description | This graduating paper aims to discuss brief history of Jogja Traditional Treatment Salon
& Spa. Moreover, the next goal is to determine the marketing strategy implemented by Jogja
Traditional Treatment Salon & Spa (JTT) and customer�s opinion about marketing strategies
according to their customers.
The method used for getting some data which is relevant with the topic in this graduating
paper, the writer did a field study and literature. For the field study, the writer interviewed the
manager of Jogja Traditional Treatment Salon & Spa. In addition, the writer also asked some
customers to fill out a questionnaire. From the questionnaire results, the writer analyzed customer
opinions about marketing strategies that using by Jogja Traditional Treatment Salon & Spa
Yogyakarta. In the literature, the writer read some books, brochures of Jogja Traditional
Treatment Salon & Spa, and articles from the internet that is related to the object of research.
In conclusion, Jogja Traditional Treatment Salon & Spa has various products and
achievable price for middle to lower class. It has strategic place with complete facilities and
promotion strategy which makes consumer interested the most is Words by mouth. |
| first_indexed | 2024-03-13T23:36:21Z |
| format | Thesis |
| id | oai:generic.eprints.org:132489 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:36:21Z |
| publishDate | 2014 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1324892016-03-04T08:16:36Z https://repository.ugm.ac.id/132489/ MARKETING STRATEGY OF JOGJA TRADITIONAL TREATMENT SALON YOGYAKARTA , VIRGINIA GITAYANA .S , Nur Endah Nugraheni, S.S., M.A. ETD This graduating paper aims to discuss brief history of Jogja Traditional Treatment Salon & Spa. Moreover, the next goal is to determine the marketing strategy implemented by Jogja Traditional Treatment Salon & Spa (JTT) and customer�s opinion about marketing strategies according to their customers. The method used for getting some data which is relevant with the topic in this graduating paper, the writer did a field study and literature. For the field study, the writer interviewed the manager of Jogja Traditional Treatment Salon & Spa. In addition, the writer also asked some customers to fill out a questionnaire. From the questionnaire results, the writer analyzed customer opinions about marketing strategies that using by Jogja Traditional Treatment Salon & Spa Yogyakarta. In the literature, the writer read some books, brochures of Jogja Traditional Treatment Salon & Spa, and articles from the internet that is related to the object of research. In conclusion, Jogja Traditional Treatment Salon & Spa has various products and achievable price for middle to lower class. It has strategic place with complete facilities and promotion strategy which makes consumer interested the most is Words by mouth. [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , VIRGINIA GITAYANA .S and , Nur Endah Nugraheni, S.S., M.A. (2014) MARKETING STRATEGY OF JOGJA TRADITIONAL TREATMENT SALON YOGYAKARTA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=73024 |
| spellingShingle | ETD , VIRGINIA GITAYANA .S , Nur Endah Nugraheni, S.S., M.A. MARKETING STRATEGY OF JOGJA TRADITIONAL TREATMENT SALON YOGYAKARTA |
| title | MARKETING STRATEGY OF JOGJA TRADITIONAL TREATMENT SALON YOGYAKARTA |
| title_full | MARKETING STRATEGY OF JOGJA TRADITIONAL TREATMENT SALON YOGYAKARTA |
| title_fullStr | MARKETING STRATEGY OF JOGJA TRADITIONAL TREATMENT SALON YOGYAKARTA |
| title_full_unstemmed | MARKETING STRATEGY OF JOGJA TRADITIONAL TREATMENT SALON YOGYAKARTA |
| title_short | MARKETING STRATEGY OF JOGJA TRADITIONAL TREATMENT SALON YOGYAKARTA |
| title_sort | marketing strategy of jogja traditional treatment salon yogyakarta |
| topic | ETD |
| work_keys_str_mv | AT virginiagitayanas marketingstrategyofjogjatraditionaltreatmentsalonyogyakarta AT nurendahnugrahenissma marketingstrategyofjogjatraditionaltreatmentsalonyogyakarta |