| Summary: | At this time, development in tourism sector give benefits for people
because tourism sector is one of the development sector in economics. Tourism
activities are one of the non-oil and gas sector which give major contribution for
Indonesia economy. Economy crisis that happened in Indonesia doesn�t affect
negative impact for Indonesia Tourism industry. Indonesia Tourism industry
exactly increased from year to year. That�s proven with enchantment growth in
the number of tourists and travel agencies who make and sell the package tour.
Based on that reason, so The Writer want to know how the promotion
strategy to increase customer in travel agencies. The other purpose of this writing
is what the problem of making are promotion activities and how the strategy
promotion can increase sales of package tour.
Promotion strategy is one of the urgent marketing parts to increase sales of
package tour in the travel agencies. As a part of package tour marketing,
promotion give the positive impact to increase sales of product and services
through promotion method like online promotion, advertisement, direct
promotion, and public relation. Therefore package tour promotion strategy is very
important in the travel agencies.
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