| Summary: | Yogyakarta as a famous city with the education in Indonesia offers many
facilitations to students, such as there are many food stalls which spread out in
every corner of this city. One of the food stalls is WAROENG SPESIAL
SAMBAL which has many customers everyday. This research of graduating
paper has purpose to know marketing strategy that WAROENG SPESIAL
SAMBAL used. Besides, the objective of this research also to know the
effectiveness of marketing strategy in WAROENG SPESIAL SAMBAL by
customers.
This method of collecting research data is done by direct observation,
interview with the marketing and promotion staff to dig up the information like
short profile and marketing strategy that WAROENG SPESIAL SAMBAL used.
Moreover, the writer also spread the questionnaires out to customers to know the
effectiveness of marketing strategy that WAROENG SPESIAL SAMBAL used.
Another research method is study literature by reading some books and article
which related with research object.
According to the research which is done by the writer, the marketing
strategy which is used by WAROENG SPESIAL SAMBAL is effective enough
so that the consumers get attracted to come to WAROENG SPESIAL SAMBAL.
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