THE ANALYSIS OF MARKETING COSTS: CASE OF ALQUEBY HOTEL
Marketing is one of management function that contributes to the performance and goals of company. Therefore, management should take care of the efficiency and effectiveness in spending on marketing costs in order to achieve certain objective or optimum return in terms of financial outcomes. Since, m...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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