FORMULASI STRATEGI UNTUK MENCAPAI KEUNGGULAN BERSAING DI CARLOGISTIK
Competition in the world of logistics in the world and in Indonesia are getting tighter, coupled with difficult economic conditions to be ascertained, demanding every logistics company to work more effectively and efficiently. CARLogistik is one of the leading local logistics company in Indonesia, w...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| _version_ | 1826049028501012480 |
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| author | , Aziza Leila Komala , Dr. Harsono, M.Sc. |
| author_facet | , Aziza Leila Komala , Dr. Harsono, M.Sc. |
| author_sort | , Aziza Leila Komala |
| collection | UGM |
| description | Competition in the world of logistics in the world and in Indonesia are
getting tighter, coupled with difficult economic conditions to be ascertained,
demanding every logistics company to work more effectively and efficiently.
CARLogistik is one of the leading local logistics company in Indonesia, which
has existed for more than 28 years, but unfortunately in the last two years the
company's revenue performance is low while costs to be incurred is not reduced
and even in some cases even increased.
From the results of the analysis, it is concluded that at present,
CARLogistik is in a state of crisis, but still has some strengths and resources that
have not been put to good use to improve the competitiveness, efficiency and
productivity. Therefore, the formulation of appropriate strategies can reduce
ongoing costs, support improved performance and overall competitiveness of
CARLogistik so as to increase the income of the company and make the company
excel in the competition in the logistics industry today.
In this study, a tool used for strategy formulation is a SWOT matrix of
internal and external matrix of CARLogistik, using input from internal factors
evaluation matrix, matrix evaluation of external factors and competitive profile
matrix. |
| first_indexed | 2024-03-13T23:39:22Z |
| format | Thesis |
| id | oai:generic.eprints.org:133462 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:39:22Z |
| publishDate | 2014 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1334622016-03-04T07:53:12Z https://repository.ugm.ac.id/133462/ FORMULASI STRATEGI UNTUK MENCAPAI KEUNGGULAN BERSAING DI CARLOGISTIK , Aziza Leila Komala , Dr. Harsono, M.Sc. ETD Competition in the world of logistics in the world and in Indonesia are getting tighter, coupled with difficult economic conditions to be ascertained, demanding every logistics company to work more effectively and efficiently. CARLogistik is one of the leading local logistics company in Indonesia, which has existed for more than 28 years, but unfortunately in the last two years the company's revenue performance is low while costs to be incurred is not reduced and even in some cases even increased. From the results of the analysis, it is concluded that at present, CARLogistik is in a state of crisis, but still has some strengths and resources that have not been put to good use to improve the competitiveness, efficiency and productivity. Therefore, the formulation of appropriate strategies can reduce ongoing costs, support improved performance and overall competitiveness of CARLogistik so as to increase the income of the company and make the company excel in the competition in the logistics industry today. In this study, a tool used for strategy formulation is a SWOT matrix of internal and external matrix of CARLogistik, using input from internal factors evaluation matrix, matrix evaluation of external factors and competitive profile matrix. [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , Aziza Leila Komala and , Dr. Harsono, M.Sc. (2014) FORMULASI STRATEGI UNTUK MENCAPAI KEUNGGULAN BERSAING DI CARLOGISTIK. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=74133 |
| spellingShingle | ETD , Aziza Leila Komala , Dr. Harsono, M.Sc. FORMULASI STRATEGI UNTUK MENCAPAI KEUNGGULAN BERSAING DI CARLOGISTIK |
| title | FORMULASI STRATEGI UNTUK MENCAPAI KEUNGGULAN BERSAING DI CARLOGISTIK |
| title_full | FORMULASI STRATEGI UNTUK MENCAPAI KEUNGGULAN BERSAING DI CARLOGISTIK |
| title_fullStr | FORMULASI STRATEGI UNTUK MENCAPAI KEUNGGULAN BERSAING DI CARLOGISTIK |
| title_full_unstemmed | FORMULASI STRATEGI UNTUK MENCAPAI KEUNGGULAN BERSAING DI CARLOGISTIK |
| title_short | FORMULASI STRATEGI UNTUK MENCAPAI KEUNGGULAN BERSAING DI CARLOGISTIK |
| title_sort | formulasi strategi untuk mencapai keunggulan bersaing di carlogistik |
| topic | ETD |
| work_keys_str_mv | AT azizaleilakomala formulasistrategiuntukmencapaikeunggulanbersaingdicarlogistik AT drharsonomsc formulasistrategiuntukmencapaikeunggulanbersaingdicarlogistik |