| Summary: | This study aims to evaluate the performance of the strategy that has been done by
CV. BP MuaraNauli, by doing some analysis of the internal and external
conditions. Recommendations are also given for the additional strategy to
improve the competitiveness of the company. This research is a qualitative case
study. The data used in this study is primary data and secondary data. There are
two types of analyzes performed in this study, the external analysis of CV. BP
MuaraNauli and internal analysis of CV. BP MuaraNauli. External analysis
conducted relating to the transportation industry, particularly in the area of
Jakarta-Lampung. External analysis is performed using several measuring
devices such as Porter's Five Competitive Forces analysis and analysis of Key
Success Factor (KSF). Then for internal analysis using internal analysis tools
such as, Strength, Weakness, Opportunity, Threats(SWOT) analysis and Resource
Based View(RBV).The results showed that the strength of a fleet owned by the
company at this time is truly one of the keys to competing in the land
transportation industry. However, companies must innovate in terms of variants
of the service they provide, to enhance competitiveness, particularly against other
modes of transport. This is due to reveal any threats or intense competition
between land transport and air transport.
|
|---|