| Summary: | Physiotherapy is a branch of health science that is implemented in the form of health
services targeted at individuals and groups to develop, maintain and restore movement
and function throughout the life cycle of the body. One embodiment of the health care
will be included in a business plan to formalize the establishment of a physiotherapy
practice in Yogyakarta, which will be named Rumah Fisioterapi Kotagede (RFK).
In the preparation of the business plan, internal and the external environment will be
analyzed and evaluated, as well as the use of the concept of strategy and business plan
functionally. The concept of the establishment is that physiotherapy is offered for the
convenience of patients, physiotherapist friendliness and provide affordable prices for
the community. The concept of interior design and layout of space will be tailored to the
targeted market segments of children aged 0-5 years and elderly people with age above
56 years.
With the business plan, it is expected to provide an overview of the strategic steps in
building this business which includes marketing planning, operational planning, human
resource planning and financial planning. Finance analysis includes company
performance projections and investment feasibility calculation for the next five years
which gives Net Present Value (NPV) Rp. 656.370.242,-, Internal Rate of Return (IRR)
17.30% and Payback Period (PP) 2,03 years. Based on the analysis of all aspects of the
business, this business plan is for realizing whether this practice is feasible or not.
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