| Summary: | Corporate social responsibility (CSR) is commonly known as charitable
activities conducted by a company as part of its responsibility for surrounding
society which directly or indirectly were impacted by its operational activities.
CSR is also included in government regulation thus resulting in a growing
concern from the business people that CSR is weighting their budget and reducing
their profit.
Despite the negative perception about CSR, Porter and Kramer (2006),
explained that if a company could manage the CSR activities in a smart way, they
could bring opportunities, innovations and competitive advantages for the
company.
This research is conducted at PT. Sampoerna Agro Tbk. (SGRO) by
incorporating three analysis tools: weighted factors analysis, Strategic CSR
Program analysis and gap analysis, to see whether CSR activities at SGRO has a
strategic impact for the company.
This research shows that CSR program implementation at SGRO has yet
brought no significant strategic impact for the company, mainly due to planned
activity programs that misrepresented the initial visions so the reality did not
meet the initially planned visions.
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