EVALUASI STRATEGI KEUNGGULAN BERSAING PGN DI BIDANG USAHA HILIR GAS BUMI
The business environment continues to change. This change makes business management to become increasingly complex. Companies that are not able to adapt to change will not be able to produce reliable performance and result in waning competitiveness and reputation of the company. PGN as a state-owned...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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| Summary: | The business environment continues to change. This change makes business
management to become increasingly complex. Companies that are not able to
adapt to change will not be able to produce reliable performance and result in
waning competitiveness and reputation of the company.
PGN as a state-owned company before the issuance of oil and gas law of 2001 is a
single player in the natural gas distribution business conditions of free
competition must confront the threats that erode the market share of competitors
that have long dominated. Appropriate strategies are necessary to sustain
competitive advantage. For that, analysis of the environmental situation of 5
industrial strengths and what factors determine PGN competitive advantage
through a SWOT analysis need to be conducted.
The results obtained PGN�s position in grow and build strategies for market
penetration, market development and business activities that lead to patterns of
integration along the gas value chain business in order to ensure adequate
drainage of gas consumers. |
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