ANALISIS PENGARUH FAKTOR KELOMPOK REFERENSI, GAYA HIDUP DAN KBLAS SOSIAL PADA KEPUTUSAN KONSUMEN UNTUK BERKUNJUNG KE MALL DI KOTA MANADO
This research aims to identify the effect of reference group factor and lifestyle factor toward consumers decision to visiting mall in Manado city, and also to identify the effect of reference group factor and lifestyle factor toward consumers decision of each social class to visiting mall in Manado...
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
|
| Subjects: |
| _version_ | 1797036022929817600 |
|---|---|
| author | , Mercy Reinette Handayani Mantur , Prof. Basu Swastha Dharmmesta, M.B.A, Ph.D. |
| author_facet | , Mercy Reinette Handayani Mantur , Prof. Basu Swastha Dharmmesta, M.B.A, Ph.D. |
| author_sort | , Mercy Reinette Handayani Mantur |
| collection | UGM |
| description | This research aims to identify the effect of reference group factor and lifestyle
factor toward consumers decision to visiting mall in Manado city, and also to identify
the effect of reference group factor and lifestyle factor toward consumers decision of
each social class to visiting mall in Manado city. This research consist of two
independent variable that is reference group and lifestyle, one dependent variable that
is consumers decision and also one variable control that is social class. Method that
use in this research is quantitative methods with research instrument is questionnaires
using Likert scale. Population size is unknown, so that using purposive sampling
technique with 200 respondents. Methods of data analysis in this research are using
multiple linier regression analysis and t-test to test the hypothesis. To calculate the
position of the social class of the respondent are use Hollingshead Index of Social
Position (ISP).
Result of this study indicate that the reference group and lifestyle has a
positive effect toward consumers decision to visit malls in Manado city. The result
show that consumers come to visit malls because of it become part of their lifestyle
and also because of consumer behavior in Manado is very like to join in many groups
and like so that consumers decisions are likely affected by reference group of
consumers. The other result of this study indicate that consumers decision of upper
social class is affected by reference group and lifestyle, where is reference group is
more affected because of the characteristics of age so that consumers tend to be more
affected by family or work group. To upper middle social class, middle social class
and lower middle class, consumers decision to visit mall is more affected by the
lifestyle it is because of an increase in income so that consumer lifestyle change
following the increasing of their income, consumers tend to spend their time and
money in the mall. At the lower social class consumers decision to visit mall is more
affected by reference group because of the consumers behavior like to join in many
groups and there is a competitive nature an also like to imitative of the other person
thus affecting consumers decision to visit mall. |
| first_indexed | 2024-03-13T23:39:35Z |
| format | Thesis |
| id | oai:generic.eprints.org:133536 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:39:35Z |
| publishDate | 2014 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1335362016-03-04T08:02:09Z https://repository.ugm.ac.id/133536/ ANALISIS PENGARUH FAKTOR KELOMPOK REFERENSI, GAYA HIDUP DAN KBLAS SOSIAL PADA KEPUTUSAN KONSUMEN UNTUK BERKUNJUNG KE MALL DI KOTA MANADO , Mercy Reinette Handayani Mantur , Prof. Basu Swastha Dharmmesta, M.B.A, Ph.D. ETD This research aims to identify the effect of reference group factor and lifestyle factor toward consumers decision to visiting mall in Manado city, and also to identify the effect of reference group factor and lifestyle factor toward consumers decision of each social class to visiting mall in Manado city. This research consist of two independent variable that is reference group and lifestyle, one dependent variable that is consumers decision and also one variable control that is social class. Method that use in this research is quantitative methods with research instrument is questionnaires using Likert scale. Population size is unknown, so that using purposive sampling technique with 200 respondents. Methods of data analysis in this research are using multiple linier regression analysis and t-test to test the hypothesis. To calculate the position of the social class of the respondent are use Hollingshead Index of Social Position (ISP). Result of this study indicate that the reference group and lifestyle has a positive effect toward consumers decision to visit malls in Manado city. The result show that consumers come to visit malls because of it become part of their lifestyle and also because of consumer behavior in Manado is very like to join in many groups and like so that consumers decisions are likely affected by reference group of consumers. The other result of this study indicate that consumers decision of upper social class is affected by reference group and lifestyle, where is reference group is more affected because of the characteristics of age so that consumers tend to be more affected by family or work group. To upper middle social class, middle social class and lower middle class, consumers decision to visit mall is more affected by the lifestyle it is because of an increase in income so that consumer lifestyle change following the increasing of their income, consumers tend to spend their time and money in the mall. At the lower social class consumers decision to visit mall is more affected by reference group because of the consumers behavior like to join in many groups and there is a competitive nature an also like to imitative of the other person thus affecting consumers decision to visit mall. [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , Mercy Reinette Handayani Mantur and , Prof. Basu Swastha Dharmmesta, M.B.A, Ph.D. (2014) ANALISIS PENGARUH FAKTOR KELOMPOK REFERENSI, GAYA HIDUP DAN KBLAS SOSIAL PADA KEPUTUSAN KONSUMEN UNTUK BERKUNJUNG KE MALL DI KOTA MANADO. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=74236 |
| spellingShingle | ETD , Mercy Reinette Handayani Mantur , Prof. Basu Swastha Dharmmesta, M.B.A, Ph.D. ANALISIS PENGARUH FAKTOR KELOMPOK REFERENSI, GAYA HIDUP DAN KBLAS SOSIAL PADA KEPUTUSAN KONSUMEN UNTUK BERKUNJUNG KE MALL DI KOTA MANADO |
| title | ANALISIS PENGARUH FAKTOR KELOMPOK
REFERENSI, GAYA HIDUP DAN KBLAS SOSIAL
PADA KEPUTUSAN KONSUMEN UNTUK BERKUNJUNG
KE MALL DI KOTA MANADO |
| title_full | ANALISIS PENGARUH FAKTOR KELOMPOK
REFERENSI, GAYA HIDUP DAN KBLAS SOSIAL
PADA KEPUTUSAN KONSUMEN UNTUK BERKUNJUNG
KE MALL DI KOTA MANADO |
| title_fullStr | ANALISIS PENGARUH FAKTOR KELOMPOK
REFERENSI, GAYA HIDUP DAN KBLAS SOSIAL
PADA KEPUTUSAN KONSUMEN UNTUK BERKUNJUNG
KE MALL DI KOTA MANADO |
| title_full_unstemmed | ANALISIS PENGARUH FAKTOR KELOMPOK
REFERENSI, GAYA HIDUP DAN KBLAS SOSIAL
PADA KEPUTUSAN KONSUMEN UNTUK BERKUNJUNG
KE MALL DI KOTA MANADO |
| title_short | ANALISIS PENGARUH FAKTOR KELOMPOK
REFERENSI, GAYA HIDUP DAN KBLAS SOSIAL
PADA KEPUTUSAN KONSUMEN UNTUK BERKUNJUNG
KE MALL DI KOTA MANADO |
| title_sort | analisis pengaruh faktor kelompok referensi gaya hidup dan kblas sosial pada keputusan konsumen untuk berkunjung ke mall di kota manado |
| topic | ETD |
| work_keys_str_mv | AT mercyreinettehandayanimantur analisispengaruhfaktorkelompokreferensigayahidupdankblassosialpadakeputusankonsumenuntukberkunjungkemalldikotamanado AT profbasuswasthadharmmestambaphd analisispengaruhfaktorkelompokreferensigayahidupdankblassosialpadakeputusankonsumenuntukberkunjungkemalldikotamanado |