ANALISIS PENGARUH FAKTOR KELOMPOK REFERENSI, GAYA HIDUP DAN KBLAS SOSIAL PADA KEPUTUSAN KONSUMEN UNTUK BERKUNJUNG KE MALL DI KOTA MANADO
This research aims to identify the effect of reference group factor and lifestyle factor toward consumers decision to visiting mall in Manado city, and also to identify the effect of reference group factor and lifestyle factor toward consumers decision of each social class to visiting mall in Manado...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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