| Summary: | This research entitled The Discipline and Surveillance of the Body
through Make-Up for Women Workers is conducted to Telkomsel workers
positioned as customer service. Overall, Telkomsel workers have body discipline
at work. In its implementation, the discipline goes along with surveillance
continuously. The discipline for those positioned as customer service is very strict
especially for women workers. They have discipline of body through practice of
make-up which has its own standard. The make-up standard is listed in guidebook
given when training time. The standard is made by the company for women
customer service according to ideal characteristics of women which develop in
Indonesian society. Those characteristics about woman�s inferiority to the body
especially woman�s beauty are represented by facial make-up. This discourse is
inevitable with ideology of patriarchy in Indonesia.
Make-up standard for women workers as customer service is a kind of
discourse reproduction by the company, Telkomsel, related to discourse of
woman�s inferiority to her body. The company as power manage uses make-up
standard for its women workers at work. Women customer service must
understand this rule and realize that her faces are important assets while working,
so the face needs special methods of treatment and make-up to achieve the
company standard.
Discipline of body for women customer service is the discipline of body
which is actually not relevant to her work function as customer service. The
company is just using make-up as positive mechanism for either women workers
or company image. Make-up becomes positive mechanism for women workers for
beauty pleasure, while for the company, it is a politic of body technologies in
order to be productive and subjected. Women customer service bodies through her
faces become area of exercising power relation by the company, Telkomsel, in
capital accumulation, but not forever as a customer service position is always
subordinate to the power of the object because there is resistance from their efforts
when the exercising power takes place.
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