| Summary: | Financial Investigation Bureau (BPK) is in the process of good governance
implementation. However, in fact, public perceptions state that BPK�s employees
are less discipline and varied in the implementation of basic values of BPK and
the management of published issues. BPK is suggested to improve proactive and
responsive actions in conveying information to stakeholders. In this regard, BPK
conducts internal campaign in Internal Public Awareness Campaign (Internal
PAC) Program. This campaign is the suggestion to develop relationship between
BPK and its employees so it can support the existence of organization. Campaign
strategy implemented through research stages such as problem identification,
planning and programming, implementation, monitoring and evaluation. This
research uses qualitative approach and case study method by matching patterns to
analyze data based on the existing theories.
The results of the research show that planning activity as the reference of
campaign implementation, i.e. to disseminate information and formulate campaign
strategy and increase campaign effectiveness. The campaign done with digital
signage media needs to do public segmentation because every employee in BPK
has different background and experiences. Besides, without outcome evaluation
from the implementation of Internal PAC, the planned purposes cannot be
assessed. While supporting factors of internal campaign, especially in public
organization is support from the leader through his/her policy. Other than that, it is
necessary to pay attention to the message conveyed in order to make it easier to be
understood, interesting and internalized to be the employees�s belief.
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