| Summary: | This study focuses on the implementation model of SVLK for furniture
product in Yogyakarta. It aims to describe how certification of SVLK serves as an
instrument of diplomacy, trade in wood furniture products in the international
market. This study uses qualitative method in order to collect and analyze the
data. In addition, the data were analyzed by using three main theories those are
commercial diplomacy, certification, and competitiveness. Finally, the result of
this study contains three things those are (1) certification of the new instrument as
SVLK is able to describe the efforts of diplomacy, trade in wood furniture products in
international markets, especially with the European Union
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