PERSEPSI PELANGGAN DALAM PENGEMBANGAN STRATEGI BRAND POSITIONING: STUDI KASUS DI RSUD BADUNG KABUPATEN BADUNG, PROVINSI BALI
Background: Competition in the hospital industry is becoming higher with the advent of many health care institusions from the level of management that are traditional to modern, both public and private. The marketing strategy will lead the hospital to conduct a brand analysis that found the cause of...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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