Analysis of Marketing Strategy at Nagoyaramen

Nagoyaramen is a franchise ramen restaurant. Nagoyaramen was switching business location, so they needed information about target and market segments which would affect the marketing strategy. The purpose of the study was (1) Analyzing and defining market segments of Nagoyaramen. (2) Formulating...

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Detalhes bibliográficos
Principais autores: Norsita, Diklusari Isnarosi, Hardiyanti, Ratih
Formato: Artigo
Idioma:English
Publicado em: APTA (Asosiasi Profesi Teknologi Agroindustri) 2014
Assuntos:
Acesso em linha:https://repository.ugm.ac.id/135852/1/SIAP%20CETAK%20JURNAL%20APTA%20Volume%203%20Issue%202%20%282014%29.pdf