| Summary: | Purpose - The purpose of this study is to attempts to evaluate the extent of dialogic engagement that exist in mining companies Facebook fan page disclosures.
Design - Critical analysis upon 48,751 BP Facebook fan page interactions is employed to evaluate the dialogic engagement implementation. To do this, several enactments of Brown (2009) dialogic accounting framework are reviewed by referring to all studies citing her.
These enactments are then employed to the interactions abductively.
Findings - Facebook fan page has been utilised by BP in facilitating broaden stakeholder base. Moreover, it also has supported stakeholders' participation triggered by various type of information reaching various types of stakeholders needs. However, commenting policy on
BP Facebook fan page and a very low interaction between BP and its stakeholders are the most crucial challenge needed to fully address the principles. Several ways in enacting these principles are also elaborated in this study.
Practical implications - This study might be useful both for future research and practitioners conducting a social media approach to research in general, and a Facebook
approach in particular. This study might provide a foundation on how dialogic engagement applied in practice as well as initiate several insights into how companies should deal with social media in agonistic context.
Originality/value - This study extends the work of Brown (2009). Drawing a critical analysis of dialogic engagement practice is a new approach in dialogic engagement topic.
Keywords: Dialogic engagement, critical, disclosure, BP, Facebook
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