Acceptance of IIUM.FM by Human Sciences undergraduate students
This study investigates Human Sciences (HS) students’ acceptance of IIUM.FM, their newly established online campus radio, by using Technology Acceptance Model (TAM) as the theoretical background. An external variable, knowledge, was added to the original model. The objectives of this study are to (1...
| Main Authors: | , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/15068/1/MAhaman_lahabou_IIUM.FM-SEMINAR_2692011.pdf |