Public Attitude in Yugyakarta Towards Television Advertising
This study was conducted to learn public attitude to television advertising, especially public attitude towards television advertisements aired during commercial breaks. The results showed that public attitude towards television advertising are somewhat favorable. Apparently, male viewers tend to pa...
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| Format: | Article |
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[Yogyakarta] : Universitas Gadjah Mada
1999
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| _version_ | 1826031177736126464 |
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| author | Perpustakaan UGM, i-lib |
| author_facet | Perpustakaan UGM, i-lib |
| author_sort | Perpustakaan UGM, i-lib |
| collection | UGM |
| description | This study was conducted to learn public attitude to television advertising, especially public attitude towards television advertisements aired during commercial breaks. The results showed that public attitude towards television advertising are somewhat favorable. Apparently, male viewers tend to pay more attention to television advertisements than female. Additionally, compared to nonstudents, students find TV advertisements more irritating. |
| first_indexed | 2024-03-05T22:52:51Z |
| format | Article |
| id | oai:generic.eprints.org:17903 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T18:34:19Z |
| publishDate | 1999 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:179032014-06-18T00:36:04Z https://repository.ugm.ac.id/17903/ Public Attitude in Yugyakarta Towards Television Advertising Perpustakaan UGM, i-lib Jurnal i-lib UGM This study was conducted to learn public attitude to television advertising, especially public attitude towards television advertisements aired during commercial breaks. The results showed that public attitude towards television advertising are somewhat favorable. Apparently, male viewers tend to pay more attention to television advertisements than female. Additionally, compared to nonstudents, students find TV advertisements more irritating. [Yogyakarta] : Universitas Gadjah Mada 1999 Article NonPeerReviewed Perpustakaan UGM, i-lib (1999) Public Attitude in Yugyakarta Towards Television Advertising. Jurnal i-lib UGM. http://i-lib.ugm.ac.id/jurnal/download.php?dataId=676 |
| spellingShingle | Jurnal i-lib UGM Perpustakaan UGM, i-lib Public Attitude in Yugyakarta Towards Television Advertising |
| title | Public Attitude in Yugyakarta Towards Television Advertising |
| title_full | Public Attitude in Yugyakarta Towards Television Advertising |
| title_fullStr | Public Attitude in Yugyakarta Towards Television Advertising |
| title_full_unstemmed | Public Attitude in Yugyakarta Towards Television Advertising |
| title_short | Public Attitude in Yugyakarta Towards Television Advertising |
| title_sort | public attitude in yugyakarta towards television advertising |
| topic | Jurnal i-lib UGM |
| work_keys_str_mv | AT perpustakaanugmilib publicattitudeinyugyakartatowardstelevisionadvertising |