Lead Markets as A Source Of Innovations in South-East Asian Countries

This paper explores whether market conditions in South East Asia are able to induce innovations that can be successfully commercialised globally. The propensity ofa national market to adopt innovations before other countries can be characterised as a lead market. Hitherto the competitiveness of Sout...

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Main Author: Perpustakaan UGM, i-lib
Format: Article
Published: [Yogyakarta] : Universitas Gadjah Mada 2001
Subjects:
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author Perpustakaan UGM, i-lib
author_facet Perpustakaan UGM, i-lib
author_sort Perpustakaan UGM, i-lib
collection UGM
description This paper explores whether market conditions in South East Asia are able to induce innovations that can be successfully commercialised globally. The propensity ofa national market to adopt innovations before other countries can be characterised as a lead market. Hitherto the competitiveness of South East Asian countries .has been considered to rest in natural resources and low factor costs. Western industrialised countries as well as Japan, on the other hand, are suggested to gain international conzpetitiveness in industries through domestic demand advantage. A demand advantage stems from demanding users and demand for superior goods. This paper argues that developing countries too can successfully foster competitive new industries based on demand advantage. Based on a system of the five main factors that facilitate the lead market role of a country, examples of potential lead markets in South East Asia are given in port technology, health services and hair and skin care. Multinational firms are advised to focus new innovation development (marketing, R&D) on those countries, which have a lead market advantage in order to generate global innovations.
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spelling oai:generic.eprints.org:199652014-06-18T00:32:50Z https://repository.ugm.ac.id/19965/ Lead Markets as A Source Of Innovations in South-East Asian Countries Perpustakaan UGM, i-lib Jurnal i-lib UGM This paper explores whether market conditions in South East Asia are able to induce innovations that can be successfully commercialised globally. The propensity ofa national market to adopt innovations before other countries can be characterised as a lead market. Hitherto the competitiveness of South East Asian countries .has been considered to rest in natural resources and low factor costs. Western industrialised countries as well as Japan, on the other hand, are suggested to gain international conzpetitiveness in industries through domestic demand advantage. A demand advantage stems from demanding users and demand for superior goods. This paper argues that developing countries too can successfully foster competitive new industries based on demand advantage. Based on a system of the five main factors that facilitate the lead market role of a country, examples of potential lead markets in South East Asia are given in port technology, health services and hair and skin care. Multinational firms are advised to focus new innovation development (marketing, R&D) on those countries, which have a lead market advantage in order to generate global innovations. [Yogyakarta] : Universitas Gadjah Mada 2001 Article NonPeerReviewed Perpustakaan UGM, i-lib (2001) Lead Markets as A Source Of Innovations in South-East Asian Countries. Jurnal i-lib UGM. http://i-lib.ugm.ac.id/jurnal/download.php?dataId=2806
spellingShingle Jurnal i-lib UGM
Perpustakaan UGM, i-lib
Lead Markets as A Source Of Innovations in South-East Asian Countries
title Lead Markets as A Source Of Innovations in South-East Asian Countries
title_full Lead Markets as A Source Of Innovations in South-East Asian Countries
title_fullStr Lead Markets as A Source Of Innovations in South-East Asian Countries
title_full_unstemmed Lead Markets as A Source Of Innovations in South-East Asian Countries
title_short Lead Markets as A Source Of Innovations in South-East Asian Countries
title_sort lead markets as a source of innovations in south east asian countries
topic Jurnal i-lib UGM
work_keys_str_mv AT perpustakaanugmilib leadmarketsasasourceofinnovationsinsoutheastasiancountries