Brand preference in Islamic banking
Previous literature suggests that factors such as banks’ strong Islamic reputation as well as better financial and banking services are to be among the leading factors in the selection of the respective Islamic bank. The aim of this study would be to examine the bank selection criteria being employe...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing Group
2011
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| Online Access: | http://irep.iium.edu.my/2005/4/Brand_preference_in_Islamic_banking.pdf |
| _version_ | 1796874847073075200 |
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| author | Mohd. Israil, Khaliq Ahmad Mohd. Rustam, Ghulam Ali Michael, M. Dent |
| author_facet | Mohd. Israil, Khaliq Ahmad Mohd. Rustam, Ghulam Ali Michael, M. Dent |
| author_sort | Mohd. Israil, Khaliq Ahmad |
| collection | IIUM |
| description | Previous literature suggests that factors such as banks’ strong Islamic reputation as well as better financial and banking services are to be among the leading factors in the selection of the respective Islamic bank. The aim of this study would be to examine the bank selection criteria being employed by students in Malaysia. This empirical study will consists of approx. 300 respondents of the International Islamic University Malaysia, main campus will serve as a sample for the study. The choice of younger customer would reflect the future potential market for Islamic banking marketing services whose average age would be between 19 to 25 years. Our empirical study would be relied on 5 selection factors extracted from relevant literature, personal experience and interviews with some bank officials and college students. This study may be also designed to examine this young group of customers’ knowledge of Islamic banking and the factors to be considered in the process of selecting an Islamic bank would be by demographic group and socio-economic characteristics. The data so collected from the study will be analysed by SPSS Program, mean factor analysis and then factor analysis to enhance the quality of the empirical survey. The main implication of this study is to help marketing executives in the Islamic banks to plan better marketing strategies that would attract new customers as well as retain the existing ones, given the high competitive environment dominating the financial industry.
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| first_indexed | 2024-03-05T22:30:18Z |
| format | Article |
| id | oai:generic.eprints.org:2005 |
| institution | International Islamic University Malaysia |
| language | English |
| last_indexed | 2024-03-05T22:30:18Z |
| publishDate | 2011 |
| publisher | Emerald Publishing Group |
| record_format | dspace |
| spelling | oai:generic.eprints.org:20052013-10-25T03:27:31Z http://irep.iium.edu.my/2005/ Brand preference in Islamic banking Mohd. Israil, Khaliq Ahmad Mohd. Rustam, Ghulam Ali Michael, M. Dent HF5410 Marketing. Distribution of products Previous literature suggests that factors such as banks’ strong Islamic reputation as well as better financial and banking services are to be among the leading factors in the selection of the respective Islamic bank. The aim of this study would be to examine the bank selection criteria being employed by students in Malaysia. This empirical study will consists of approx. 300 respondents of the International Islamic University Malaysia, main campus will serve as a sample for the study. The choice of younger customer would reflect the future potential market for Islamic banking marketing services whose average age would be between 19 to 25 years. Our empirical study would be relied on 5 selection factors extracted from relevant literature, personal experience and interviews with some bank officials and college students. This study may be also designed to examine this young group of customers’ knowledge of Islamic banking and the factors to be considered in the process of selecting an Islamic bank would be by demographic group and socio-economic characteristics. The data so collected from the study will be analysed by SPSS Program, mean factor analysis and then factor analysis to enhance the quality of the empirical survey. The main implication of this study is to help marketing executives in the Islamic banks to plan better marketing strategies that would attract new customers as well as retain the existing ones, given the high competitive environment dominating the financial industry. Emerald Publishing Group 2011-03 Article PeerReviewed application/pdf en http://irep.iium.edu.my/2005/4/Brand_preference_in_Islamic_banking.pdf Mohd. Israil, Khaliq Ahmad and Mohd. Rustam, Ghulam Ali and Michael, M. Dent (2011) Brand preference in Islamic banking. Journal of Islamic Marketing, 2 (1). pp. 74-82. ISSN 1759-0833 http://www.emeraldinsight.com/products/journals/journals.htm?id=jima 10.1108/17590831111115259 |
| spellingShingle | HF5410 Marketing. Distribution of products Mohd. Israil, Khaliq Ahmad Mohd. Rustam, Ghulam Ali Michael, M. Dent Brand preference in Islamic banking |
| title | Brand preference in Islamic banking |
| title_full | Brand preference in Islamic banking |
| title_fullStr | Brand preference in Islamic banking |
| title_full_unstemmed | Brand preference in Islamic banking |
| title_short | Brand preference in Islamic banking |
| title_sort | brand preference in islamic banking |
| topic | HF5410 Marketing. Distribution of products |
| url | http://irep.iium.edu.my/2005/4/Brand_preference_in_Islamic_banking.pdf |
| work_keys_str_mv | AT mohdisrailkhaliqahmad brandpreferenceinislamicbanking AT mohdrustamghulamali brandpreferenceinislamicbanking AT michaelmdent brandpreferenceinislamicbanking |