Brand preference in Islamic banking

Previous literature suggests that factors such as banks’ strong Islamic reputation as well as better financial and banking services are to be among the leading factors in the selection of the respective Islamic bank. The aim of this study would be to examine the bank selection criteria being employe...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awduron:	Mohd. Israil, Khaliq Ahmad, Mohd. Rustam, Ghulam Ali, Michael, M. Dent
Fformat:	Erthygl
Iaith:	English
Cyhoeddwyd:	Emerald Publishing Group 2011
Pynciau:	HF5410 Marketing. Distribution of products
Mynediad Ar-lein:	http://irep.iium.edu.my/2005/4/Brand_preference_in_Islamic_banking.pdf

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