Pursuing Market Leadership be First or better?
In pursuing market leadership, firms often endeavor to be first (a pioneer) in entering a market. The theory behind this is that a pioneer can erect barriers-to-entry that will make entry difficult for later entrants (non-pioneers). As a result, a pioneer could maintain market leadership and enjoy p...
| Main Author: | |
|---|---|
| Format: | Article |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2001
|
| Subjects: |