Penerapan Analisis Konjoin Untuk Mengukur Preferensi Konsumen Minyak Goreng (Conjoint Analysis Application To Measure Palm Oil Consumers Preference)
Many similar products are offered by some companies that give consumer's free of choice. Each company has the opportunity to meet her consumer's needs. First of all, company has to understand what product's attributes and the combination of product's attributes. Conjoint analysis...
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[Yogyakarta] : Universitas Gadjah Mada
2002
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