Analisis sikap konsumen terhadap pembelian produk komputer merek Wearnes (Studi Kasus: Mahasiswa Fakultas Ekonomi Universitas Gadjah Mada Yogyakarta) = An Analysis of the Consumer's Attitude toward the Purchase of Wearne
The objectives of this research are (1) to identify the effects of the consumer's attitude toward behavior on the consumer's behavioral intention to purchase Wearnes-brand computers in Yogyakarta Regency, (2) to identify the effects of subjective norms on the consumer's behavioral int...
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[Yogyakarta] : Universitas Gadjah Mada
1995
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