Pengaruh Proporsi Bidang Gambar-Tulisan Dalam Iklan Layanan Masyarakat Dan Keterlibatan Pribadi Terhadap Rekognisi
This study examines the proportion effect of picture-written on the public service advertisement and the personal involvement upon recognition. The research is experimental, involving 40 university students as its research subject. They are categorized into two groups: 20 persons are categorized as...
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[Yogyakarta] : Universitas Gadjah Mada
2004
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