Tantangan public relations dalam sector publik: Sebuah catatan awal

This paper aims at explaining the challenge that public relations faces in public sector organisations. This is an important topic due to the fact that public organisations in Indonesia in recent years have difficulty in gaining people's support. One of the main weaknesses of public relations p...

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Detalhes bibliográficos
Autor principal: Perpustakaan UGM, i-lib
Formato: Artigo
Publicado em: [Yogyakarta] : Universitas Gadjah Mada 1999
Assuntos:
Descrição
Resumo:This paper aims at explaining the challenge that public relations faces in public sector organisations. This is an important topic due to the fact that public organisations in Indonesia in recent years have difficulty in gaining people's support. One of the main weaknesses of public relations practice in public sector is that they tend to apply press agentry model of public relations