TRYING TO ACT An Empirical Study of Investigating Higher Education Consumers
This article describes an investigation of consumer behavior. especicrilv teaming behavior, in a hi gher educat ion institution. Bago=i-Warshaw model (1990), also called the theory of trying, MIS used as the main reference in the research. Salient modal beliel� have been developed. The model inclu...
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[Yogyakarta] : Universitas Gadjah Mada
2002
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| Summary: | This article describes an investigation of consumer behavior. especicrilv teaming behavior, in a hi gher educat ion institution. Bago=i-Warshaw model (1990), also called the theory of trying, MIS used as the main reference in the research. Salient modal beliel� have been developed. The model includes such variables as trying, intention to fry. frequency, recency, attitudes towards living, subjective, norms towards trying, attitudes towards success in tryins. |
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