Bank customer classification in Indonesia: logistic regression vis-a-vis artificial neural networks

This paper aims to identify factors distinguish Islamic and conventional bank customers in Indonesia. It tries to relate between bank customers’ religiosity, assessment upon certain factors such as bank performance, bank advertisement and main reasons of using banking services towards their decision...

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Main Authors: Abduh, Muhamad, Dahari, Zainurin, Omar, Mohd. Azmi
Format: Article
Language:English
Published: IDOSI Publication 2012
Subjects:
Online Access:http://irep.iium.edu.my/25482/1/Bank_Customer_Classification_in_Indonesia.pdf
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author Abduh, Muhamad
Dahari, Zainurin
Omar, Mohd. Azmi
author_facet Abduh, Muhamad
Dahari, Zainurin
Omar, Mohd. Azmi
author_sort Abduh, Muhamad
collection IIUM
description This paper aims to identify factors distinguish Islamic and conventional bank customers in Indonesia. It tries to relate between bank customers’ religiosity, assessment upon certain factors such as bank performance, bank advertisement and main reasons of using banking services towards their decision on which bank they had joined. Logistic regression and neural networks models are used to answer the research questions based on 520 customers reside in Jakarta. Data collection is done through a direct survey using self administered questionnaire. The results from logistic regression and neural networks models demonstrate that shariah compliant issues, customers’ awareness on the fatwa announced by National Ulama Council on the impermissibility of bank interest, safety of fund as main reason of using banking services and customers’perception on bank advertisement are the significant factors which classify the bank customers in Indonesia. Nonetheless, neural network classifies better than logistic regression.
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spelling oai:generic.eprints.org:254822012-08-09T06:04:22Z http://irep.iium.edu.my/25482/ Bank customer classification in Indonesia: logistic regression vis-a-vis artificial neural networks Abduh, Muhamad Dahari, Zainurin Omar, Mohd. Azmi HA29 Theory and method of social science statistics HG1501 Banking This paper aims to identify factors distinguish Islamic and conventional bank customers in Indonesia. It tries to relate between bank customers’ religiosity, assessment upon certain factors such as bank performance, bank advertisement and main reasons of using banking services towards their decision on which bank they had joined. Logistic regression and neural networks models are used to answer the research questions based on 520 customers reside in Jakarta. Data collection is done through a direct survey using self administered questionnaire. The results from logistic regression and neural networks models demonstrate that shariah compliant issues, customers’ awareness on the fatwa announced by National Ulama Council on the impermissibility of bank interest, safety of fund as main reason of using banking services and customers’perception on bank advertisement are the significant factors which classify the bank customers in Indonesia. Nonetheless, neural network classifies better than logistic regression. IDOSI Publication 2012 Article PeerReviewed application/pdf en http://irep.iium.edu.my/25482/1/Bank_Customer_Classification_in_Indonesia.pdf Abduh, Muhamad and Dahari, Zainurin and Omar, Mohd. Azmi (2012) Bank customer classification in Indonesia: logistic regression vis-a-vis artificial neural networks. World Applied Sciences Journal , 18 (7). pp. 933-938. ISSN 1818-4952 http://idosi.org/wasj/wasj18(7)12/12.pdf 10.5829/idosi.wasj.2012.18.07.1226
spellingShingle HA29 Theory and method of social science statistics
HG1501 Banking
Abduh, Muhamad
Dahari, Zainurin
Omar, Mohd. Azmi
Bank customer classification in Indonesia: logistic regression vis-a-vis artificial neural networks
title Bank customer classification in Indonesia: logistic regression vis-a-vis artificial neural networks
title_full Bank customer classification in Indonesia: logistic regression vis-a-vis artificial neural networks
title_fullStr Bank customer classification in Indonesia: logistic regression vis-a-vis artificial neural networks
title_full_unstemmed Bank customer classification in Indonesia: logistic regression vis-a-vis artificial neural networks
title_short Bank customer classification in Indonesia: logistic regression vis-a-vis artificial neural networks
title_sort bank customer classification in indonesia logistic regression vis a vis artificial neural networks
topic HA29 Theory and method of social science statistics
HG1501 Banking
url http://irep.iium.edu.my/25482/1/Bank_Customer_Classification_in_Indonesia.pdf
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