PERSEPSI ALUMNI DAN PENGELOLA TERHADAP BAURAN PEMASARAN AKADEMI KEPERAWATAN AL-ISLAM YOGYAKARTA (ALUMNI AND MANAGEMENT PERCEPTION TOWARD MARKETING MIX OF AL-ISLAM NURSING ACADEMY)
ABSTRACT Background: AI-Islam Nursing Academy market its product by brochure, radio com¬mercial and community services this far. It needs to develop marketing mix strategy (product, price, place, promotion, and personal traits or 5P) to effectively achieve and take care potential customers. This st...
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[Yogyakarta] : Universitas Gadjah Mada
2002
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