A Sequential Model of Innovation Strategy-Company Non-financial Performance Links
This study extends the prior research (Zahra and Das 1993) by examining the association between a company�s innovation strategy and its non-financial performance in the upstream and downstream strategic business units (SBUs) of oil and gas companies. The sequential model suggests a causal sequence a...
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[Yogyakarta] : Universitas Gadjah Mada
2006
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