Perilaku Beralih Merek Konsumen Dalam Pembelian Produk Otomotif
ABSTRACT This research examined of consideration set size to switch brands in automotive purchase, called Sambandam-Lord model (1995). The results showe that the replicated research model could be applied to the observed data, but not all eleven hypotheses could be supported as the researchers expec...
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[Yogyakarta] : Universitas Gadjah Mada
2002
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