Print Advertising Copy Testing:
, ABSTRACTS This article alms 0 develop an integral overview of the present status of the theory of the copy testing vaiidity. It includes the presentation of the theoritical consideration or conceptual Issues in copy testing, some empirical results or findlrig in copy testing, and finally, proposes...
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| Format: | Article |
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[Yogyakarta] : Universitas Gadjah Mada
1995
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| _version_ | 1797019600166060032 |
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| author | Perpustakaan UGM, i-lib |
| author_facet | Perpustakaan UGM, i-lib |
| author_sort | Perpustakaan UGM, i-lib |
| collection | UGM |
| description | , ABSTRACTS
This article alms 0 develop an integral overview of the present status of the theory of the copy testing vaiidity. It includes the presentation of the theoritical consideration or conceptual Issues in copy testing, some empirical results or findlrig in copy testing, and finally, proposes an alternative conceptual framework of copy testing that a company can Use to Improve. validity in copy testing especially In print copy testing. |
| first_indexed | 2024-03-13T19:02:04Z |
| format | Article |
| id | oai:generic.eprints.org:26995 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T19:02:04Z |
| publishDate | 1995 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:269952014-06-18T00:39:24Z https://repository.ugm.ac.id/26995/ Print Advertising Copy Testing: Perpustakaan UGM, i-lib Jurnal i-lib UGM , ABSTRACTS This article alms 0 develop an integral overview of the present status of the theory of the copy testing vaiidity. It includes the presentation of the theoritical consideration or conceptual Issues in copy testing, some empirical results or findlrig in copy testing, and finally, proposes an alternative conceptual framework of copy testing that a company can Use to Improve. validity in copy testing especially In print copy testing. [Yogyakarta] : Universitas Gadjah Mada 1995 Article NonPeerReviewed Perpustakaan UGM, i-lib (1995) Print Advertising Copy Testing:. Jurnal i-lib UGM. http://i-lib.ugm.ac.id/jurnal/download.php?dataId=10047 |
| spellingShingle | Jurnal i-lib UGM Perpustakaan UGM, i-lib Print Advertising Copy Testing: |
| title | Print Advertising Copy Testing: |
| title_full | Print Advertising Copy Testing: |
| title_fullStr | Print Advertising Copy Testing: |
| title_full_unstemmed | Print Advertising Copy Testing: |
| title_short | Print Advertising Copy Testing: |
| title_sort | print advertising copy testing |
| topic | Jurnal i-lib UGM |
| work_keys_str_mv | AT perpustakaanugmilib printadvertisingcopytesting |