Print Advertising Copy Testing:
, ABSTRACTS This article alms 0 develop an integral overview of the present status of the theory of the copy testing vaiidity. It includes the presentation of the theoritical consideration or conceptual Issues in copy testing, some empirical results or findlrig in copy testing, and finally, proposes...
| Yazar: | |
|---|---|
| Materyal Türü: | Makale |
| Baskı/Yayın Bilgisi: |
[Yogyakarta] : Universitas Gadjah Mada
1995
|
| Konular: |