Perilaku Mencoba Beli: Sebuah Kaman Analitis Model Bagozzi-Warshaw Untuk Panduan Peneliti
ABSTRACT Theory of reasoned action (Ajzen and Fishbein, 1980) and its' further develop/nem called theory of planned behaviour (Ajzen, 1987), according to Bagozzi dan )1 Warshaw (1990), need to be reviewed in more detail especially on the behavioural aspect. The later theory emphasises more on b...
| Main Author: | |
|---|---|
| Format: | Article |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2000
|
| Subjects: |