Perilaku Mencoba Beli: Sebuah Kaman Analitis Model Bagozzi-Warshaw Untuk Panduan Peneliti

ABSTRACT Theory of reasoned action (Ajzen and Fishbein, 1980) and its' further develop/nem called theory of planned behaviour (Ajzen, 1987), according to Bagozzi dan )1 Warshaw (1990), need to be reviewed in more detail especially on the behavioural aspect. The later theory emphasises more on b...

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Bibliografske podrobnosti
Glavni avtor: Perpustakaan UGM, i-lib
Format: Article
Izdano: [Yogyakarta] : Universitas Gadjah Mada 2000
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