| Summary: | Television is one of the mass media that acts as a medium of information sources in agriculture. Most of peri-urban communities in Sleman District are working as farmers
and television is still used mainly as a source of information due to their easy access. This study aimed to determine the effectiveness of television as a source of agricultural information in the peri-urban agricultural area of Sleman Regency, and their influencing factors. Descriptive method was used to create a systematic, factual, and accurate description of the facts, also the nature and the relationship between the studied
phenomena. Meanwhile, proportion test was used to test the hypothesis and multiple
linear test was used to determine the influencing factor. The result showed that ≥50% of farmers assessed the effectiveness of television as a source of agricultural information in the peri-urban agricultural area of Sleman Regency was low. Television effectiveness level indicator was known from the effect of mass communication caused after accessing television, that were cognitive, affective, and behavioral effects. The achievement of
cognitive effect indicator was 50,43%, affective effect was 44,83% and behavioral effect was 49,34%. Variables that mostly affected the effectiveness of television was the motive of watching television. Most farmers in the peri-urban area rely on group meetings and
field extension as a source of information related to agriculture instead of on television.
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