MARKETMAVENISM: Its Contributionin BuildingConsumer sTrus
In globalization era, firms have to deal with multifaceted challenges. Dynamic ch.anges in consumers' demands and desires, technology, and new knowledge and b:movative movement of competitors are some examp.les of the important tasks to be managed in order to be able to survive in the market. T...
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[Yogyakarta] : Universitas Gadjah Mada
2009
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