Mapping the motorcycle-based ride-hailing users in Yogyakarta: An analysis of socio-economic factors and preferences
This study examined the role of socio-economic and preference factors in the frequency of the use of motorcycle-based ride-hailing (MBRH) services, as well as the choices and policy directions between two major MBRH operators in Indonesia: Grab and Gojek. A discrete choice model including ordered, n...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2022
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| Online Access: | https://repository.ugm.ac.id/282228/1/Zudhy%20et.al.%2C-2022-Mapping%20the%20motorcycle-based%20ride-hailing%20users%20in%20Yogyakarta%2C%20An%20analysis%20of%20socio-economic%20factors%20and%20preferences.pdf |
| _version_ | 1797037559460659200 |
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| author | Irawan, Muhammad Zudhy Rizki, Muhamad Chalermpong, Saksith Kato, Hironori |
| author_facet | Irawan, Muhammad Zudhy Rizki, Muhamad Chalermpong, Saksith Kato, Hironori |
| author_sort | Irawan, Muhammad Zudhy |
| collection | UGM |
| description | This study examined the role of socio-economic and preference factors in the frequency of the use of motorcycle-based ride-hailing (MBRH) services, as well as the choices and policy directions between two major MBRH operators in Indonesia: Grab and Gojek. A discrete choice model including ordered, nested, and multinomial logit models were utilized with a sample of 582 MBRH users aged between 18 and 34 years in Yogyakarta, Indonesia. The results show gender, income, motorcycle ownership, and MBRH performances significantly affect the frequency of MBRH use. Meanwhile, socio-economic factors of gender and income, living status, frequency of use, and the MBRH operator's performances, including company profile and apps interface, influence the decision of MBRH operator choice. Furthermore, the difference in age, gender, income, motorcycle ownership, frequency of use, and the perception of MBRH performances as well as social norms also affect policy directions: banned, left unregulated, regulated, and formed partnerships. © 2022 |
| first_indexed | 2024-03-14T00:05:09Z |
| format | Article |
| id | oai:generic.eprints.org:282228 |
| institution | Universiti Gadjah Mada |
| language | English |
| last_indexed | 2024-03-14T00:05:09Z |
| publishDate | 2022 |
| publisher | Elsevier |
| record_format | dspace |
| spelling | oai:generic.eprints.org:2822282023-11-27T08:28:24Z https://repository.ugm.ac.id/282228/ Mapping the motorcycle-based ride-hailing users in Yogyakarta: An analysis of socio-economic factors and preferences Irawan, Muhammad Zudhy Rizki, Muhamad Chalermpong, Saksith Kato, Hironori Transport Engineering This study examined the role of socio-economic and preference factors in the frequency of the use of motorcycle-based ride-hailing (MBRH) services, as well as the choices and policy directions between two major MBRH operators in Indonesia: Grab and Gojek. A discrete choice model including ordered, nested, and multinomial logit models were utilized with a sample of 582 MBRH users aged between 18 and 34 years in Yogyakarta, Indonesia. The results show gender, income, motorcycle ownership, and MBRH performances significantly affect the frequency of MBRH use. Meanwhile, socio-economic factors of gender and income, living status, frequency of use, and the MBRH operator's performances, including company profile and apps interface, influence the decision of MBRH operator choice. Furthermore, the difference in age, gender, income, motorcycle ownership, frequency of use, and the perception of MBRH performances as well as social norms also affect policy directions: banned, left unregulated, regulated, and formed partnerships. © 2022 Elsevier 2022 Article PeerReviewed application/pdf en https://repository.ugm.ac.id/282228/1/Zudhy%20et.al.%2C-2022-Mapping%20the%20motorcycle-based%20ride-hailing%20users%20in%20Yogyakarta%2C%20An%20analysis%20of%20socio-economic%20factors%20and%20preferences.pdf Irawan, Muhammad Zudhy and Rizki, Muhamad and Chalermpong, Saksith and Kato, Hironori (2022) Mapping the motorcycle-based ride-hailing users in Yogyakarta: An analysis of socio-economic factors and preferences. Asian Transport Studies, 8. pp. 1-10. ISSN 2185-5560 https://www.sciencedirect.com/science/article/pii/S2185556022000190 |
| spellingShingle | Transport Engineering Irawan, Muhammad Zudhy Rizki, Muhamad Chalermpong, Saksith Kato, Hironori Mapping the motorcycle-based ride-hailing users in Yogyakarta: An analysis of socio-economic factors and preferences |
| title | Mapping the motorcycle-based ride-hailing users in Yogyakarta: An analysis of socio-economic factors and preferences |
| title_full | Mapping the motorcycle-based ride-hailing users in Yogyakarta: An analysis of socio-economic factors and preferences |
| title_fullStr | Mapping the motorcycle-based ride-hailing users in Yogyakarta: An analysis of socio-economic factors and preferences |
| title_full_unstemmed | Mapping the motorcycle-based ride-hailing users in Yogyakarta: An analysis of socio-economic factors and preferences |
| title_short | Mapping the motorcycle-based ride-hailing users in Yogyakarta: An analysis of socio-economic factors and preferences |
| title_sort | mapping the motorcycle based ride hailing users in yogyakarta an analysis of socio economic factors and preferences |
| topic | Transport Engineering |
| url | https://repository.ugm.ac.id/282228/1/Zudhy%20et.al.%2C-2022-Mapping%20the%20motorcycle-based%20ride-hailing%20users%20in%20Yogyakarta%2C%20An%20analysis%20of%20socio-economic%20factors%20and%20preferences.pdf |
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