THE ROLES OF TECHNOLOGY ACCEPTANCE, USER CREDIBILITY AND COVID-19 PERCEIVED HEALTH RISK IN TOURIST’S SOCIAL MEDIA USER-GENERATED-CONTENT USAGE INTENTION

THE ROLES OF TECHNOLOGY ACCEPTANCE, USER CREDIBILITY AND COVID-19 PERCEIVED HEALTH RISK IN TOURIST’S SOCIAL MEDIA USER-GENERATED-CONTENT USAGE INTENTION

This study examines the direct effects of technology acceptance (perceived usefulness and ease of use), trustworthiness, expertise, and the moderating effect of COVID-19 perceived health risk on tourists’ social media User-Generated-Content (UGC) usage intention. The study respondent was 233 Malaysi...

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Hlavní autoři: Hanafiah, Mohd Hafiz, Zain, Adilah Md, Asyraf, Muhammad Aliff, Makhasi, Ghifari Yuristiadhi Masyhari
Médium: Článek
Jazyk:English
Vydáno: 2022
Témata:
Tourism
Impacts of Tourism
Information Systems Management
On-line přístup:https://repository.ugm.ac.id/282700/1/5427-Article%20Text-21932-1-10-20220606.pdf

Internet

https://repository.ugm.ac.id/282700/1/5427-Article%20Text-21932-1-10-20220606.pdf

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