The consumer preferences for processed meat products based on choice brand priorities
Processed animal protein is typically preferred over fresh livestock products for consumption because it is more stable and environmentally friendly when stored over a long period. Therefore, this preliminary study aimed to determine consumer preferences for processed meat products based on consumer...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
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2022
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| Online Access: | https://repository.ugm.ac.id/283158/1/Muzayyanah_2022_IOP_Conf._Ser.%20_Earth_Environ._Sci._1001_012024.pdf |
| _version_ | 1826050595618816000 |
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| author | Muzayyanah, M. A. U. Triatmojo, A. Guntoro, B. |
| author_facet | Muzayyanah, M. A. U. Triatmojo, A. Guntoro, B. |
| author_sort | Muzayyanah, M. A. U. |
| collection | UGM |
| description | Processed animal protein is typically preferred over fresh livestock products for consumption because it is more stable and environmentally friendly when stored over a long period. Therefore, this preliminary study aimed to determine consumer preferences for processed meat products based on consumer choice brand priorities. The consumers were asked to select three preferred processed meat product brands, including sausage, corned beef, meatballs, nuggets, and meat floss, as well as the primary reason for their selection. The study included 450 meat consumers who were selected by purposive sampling. Subsequently, descriptive statistics and Chi-Square analysis were used to determine the preferences among the three product selections. The results showed that the three main preferences of consumers in selecting processed meat products were based on taste, quality, and price in that order. Consumers preferred and selected products with superior taste and quality but were more likely to consider price as the priority decreased. Therefore, the ability to understand consumer preferences plays a key role in developing a sustainable product since cost is not considered a primary concern. © Published under licence by IOP Publishing Ltd. |
| first_indexed | 2024-03-14T00:06:44Z |
| format | Conference or Workshop Item |
| id | oai:generic.eprints.org:283158 |
| institution | Universiti Gadjah Mada |
| language | English |
| last_indexed | 2024-03-14T00:06:44Z |
| publishDate | 2022 |
| record_format | dspace |
| spelling | oai:generic.eprints.org:2831582023-11-20T01:23:52Z https://repository.ugm.ac.id/283158/ The consumer preferences for processed meat products based on choice brand priorities Muzayyanah, M. A. U. Triatmojo, A. Guntoro, B. Livestock Processed animal protein is typically preferred over fresh livestock products for consumption because it is more stable and environmentally friendly when stored over a long period. Therefore, this preliminary study aimed to determine consumer preferences for processed meat products based on consumer choice brand priorities. The consumers were asked to select three preferred processed meat product brands, including sausage, corned beef, meatballs, nuggets, and meat floss, as well as the primary reason for their selection. The study included 450 meat consumers who were selected by purposive sampling. Subsequently, descriptive statistics and Chi-Square analysis were used to determine the preferences among the three product selections. The results showed that the three main preferences of consumers in selecting processed meat products were based on taste, quality, and price in that order. Consumers preferred and selected products with superior taste and quality but were more likely to consider price as the priority decreased. Therefore, the ability to understand consumer preferences plays a key role in developing a sustainable product since cost is not considered a primary concern. © Published under licence by IOP Publishing Ltd. 2022 Conference or Workshop Item PeerReviewed application/pdf en https://repository.ugm.ac.id/283158/1/Muzayyanah_2022_IOP_Conf._Ser.%20_Earth_Environ._Sci._1001_012024.pdf Muzayyanah, M. A. U. and Triatmojo, A. and Guntoro, B. (2022) The consumer preferences for processed meat products based on choice brand priorities. In: IOP Conference Series: Earth and Environmental Science. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85127496642&doi=10.1088%2f1755-1315%2f1001%2f1%2f012024&partnerID=40&md5=470e7199f71a531658176d886f6142a5 |
| spellingShingle | Livestock Muzayyanah, M. A. U. Triatmojo, A. Guntoro, B. The consumer preferences for processed meat products based on choice brand priorities |
| title | The consumer preferences for processed meat products based on choice brand priorities |
| title_full | The consumer preferences for processed meat products based on choice brand priorities |
| title_fullStr | The consumer preferences for processed meat products based on choice brand priorities |
| title_full_unstemmed | The consumer preferences for processed meat products based on choice brand priorities |
| title_short | The consumer preferences for processed meat products based on choice brand priorities |
| title_sort | consumer preferences for processed meat products based on choice brand priorities |
| topic | Livestock |
| url | https://repository.ugm.ac.id/283158/1/Muzayyanah_2022_IOP_Conf._Ser.%20_Earth_Environ._Sci._1001_012024.pdf |
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