PERAN DAN ARTI PENTING PERJANJIAN LISENSI DALAM MELINDUNGI MEREK TERKENAL
Well-known marks are trademarks that are registered and advertised in numerous jurisdictions and media. Consumers trust them as they have high quality assurance. However, well-known marks are frequently violated, which not only injures trademark owners, but also harms the state. Therefore, managemen...
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[Yogyakarta] : Universitas Gadjah Mada
2010
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